Network for Good Concepts
In 2020, Network for Good pivoted from offering separate products to an all-in-one solution. During this transition, I developed concepts to retain the colorful Network for Good brand while introducing a fresh, updated look. Through color preference testing, I confirmed that customers preferred the existing colors and brand.
Color Testing
I tested 15 color palettes, evaluating the emotions each invoked to ensure they aligned with Network for Good’s desired brand perception. Comments such as “It looks happier!”, “Brighter and more upbeat!”, and “Excited, playful, energized” indicated that the chosen palette successfully conveyed the intended feelings.
Exploration
I incorporated some of the color palettes into exploration concepts. Along with updating the colors, I pitched new concepts and features to help customers optimize their workflow and get more out of the system.
